Laconian Herb Society
Laconian Herb Society

Hand-picked herbs and, at the back of the packaging, there is space –alongside all the information that the consumer needs- to mark in longhand the details of each harvest. In that way the buyer “participates” in the process by coming into contact with the “handwriting” of a member of the Laconian Herb Society.

Laconian Herb Society
Laconian Herb Society

We wanted to capture in print the whole spirit of the area (its history, its uniqueness, the metaphor) on the packaging...

Laconian Herb Society
Laconian Herb Society

...Without them losing their clarity and communicative force.

Laconian Herb Society
Laconian Herb Society

We clearly stated from the outset what each box contains (“THIS IS…”) and this reflects the laconic (Spartan) spirit that must be present.

Laconian Herb Society
Laconian Herb Society
Laconian Herb Society
Laconian Herb Society
Laconian Herb Society
Laconian Herb Society

Hand-picked herbs and, at the back of the packaging, there is space –alongside all the information that the consumer needs- to mark the details of each harvest. In that way the buyer “participates” in the process by coming into contact with the “handwriting” of a member of the Laconian Herb Society.

Laconian Herb Society
Laconian Herb Society

Placed artistically around the perimeter of the top of the packaging, we read the philosophy of the Laconian Herb Society. At the bottom of the packaging there is always an illustration of the ground, the earth, as a constant reminder of the provenance of the herbs as well as the object of the L.H.S.

Laconian Herb Society
Laconian Herb Society

The visual information is completed with illustrations (in an abstract/rough, laconic –Spartan- manner) which always depict a hand at work in a way that depends on the box contents.

Christmas Tea pack
Christmas Tea pack
Laconian Herb Society
Laconian Herb Society

Canvas tote bag for Christmas.

Laconian Herb Society
Laconian Herb Society

Canvas tote bag

Laconian Herb Society
Laconian Herb Society

Canvas tote bag

Laconian Herb Society
Laconian Herb Society

Canvas tote bag