Hand-picked herbs and, at the back of the packaging, there is space –alongside all the information that the consumer needs- to mark in longhand the details of each harvest. In that way the buyer “participates” in the process by coming into contact with the “handwriting” of a member of the Laconian Herb Society.
We wanted to capture in print the whole spirit of the area (its history, its uniqueness, the metaphor) on the packaging...
...Without them losing their clarity and communicative force.
We clearly stated from the outset what each box contains (“THIS IS…”) and this reflects the laconic (Spartan) spirit that must be present.